This past Friday I participated in a case competition that was sponsored by Philip Morris. Our team failed miserably in presenting a product that was close to what the company expected from a winning team, but this afforded us a great opportunity to learn about what Sales is like in the corporate world. I learned that selling anything is less about the information and more about the art of conversation. People will give their business to someone they trust and who is able to present some element of understanding when it comes to the other persons needs.
Learning from an individual is always more effective than learning from a book. There is something about being able to see the sincerity in an individual's face that gives more credence to the advice that is being given.
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